Take The Lead — by Anne Sofie Wegge - Property Finder Blog UAE

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Property Finder has developed an exciting new app that gives real estate agents everything they need to do their job efficiently – and it fits right in their pocket.

When buying or selling a property in the UAE, it’s essential to work with an agent who can get you the best deal. Great agents are highly specialised in your area, they know what price a property should be sold at, and they know how to attract buyers.

Agents are constantly on the go and our job at Property Finder is to help them deliver an excellent service from wherever they happen to be. When we develop new products, we speak to our clients and listen to their stories to better understand the pain points they experience in day-to-day work. Based on this we identify what kind of products to develop.

In this article, I will tell you some of the stories we’ve heard from our customers and how that resulted in launching our new app ‘Lead Tracker’. In short, this app is designed to empower agents in providing the best possible property search experience to consumers, while on the move.

The Price Finder tool on Lead Tracker takes the subjectivity out of the discussion. Find details on all recent transactions in Dubai, see how prices have developed over time and share this information with one tap via WhatsApp.

Real Estate Agents: Never Miss a Lead

Property Finder has developed the Lead Tracker app that gives real estate agents everything they need to do their job efficiently

It’s 8am and the alarm goes off. You check your WhatsApp messages and email on your way out the door. You jump in the car. On the way to a viewing a call comes in. You pick up and qualify this is a buyer who is
looking to buy a property now, is clear about their budget and what areas they are interested in. You let them know you will send some properties for them to review in an hour. You get to the viewing. As you leave, you check your phone. Three missed calls. You remind yourself that before calling them all back you should share some listings with the buyer you spoke to earlier.

Now what was his budget and location preferences again?

If you are a real estate agent, I am sure this scenario sounds familiar to you. If you are a buyer, most of you will recognise the experience of calling agents who never call back. Staying on top of every lead is not an easy task for an agent when running around town. Lead Tracker is designed to help agents manage leads more efficiently and make sure that no enquiries fall through the cracks:

Get notified instantly when a new lead comes in
Track all your leads in one place
Listen back to the voice recording of your call from earlier in the day to remember key details such as the clients budget, location preferences and move in date
Make a note so you don’t forget
Follow up with your clients through WhatsApp, phone or email
Share listings that fit your clients preferences directly through WhatsApp

Get notified instantly when a new lead comes in and track all your leads in one place

Win More Business and Get Exclusivity

You meet with a seller who is looking for an agent to advertise their property. The seller wants the property to be sold fast and is unsure which agent to chose – or if they should work with several agents at the same time. You explain how you specialise in the seller’s area and have sold many similar properties recently. The seller says they spoke with five other agents who said the same thing.

Most sellers want to find an agent they can trust. Someone who will be transparent and give advice on how to price the property, knows how to attract buyers properly and will keep their interests at heart during a negotiation. As an agent you don’t want to be one out of ten agents advertising a property. The chances that you will sell a listing are much higher when you are the only agent advertising it.

With Lead Tracker, agents can show sellers how they compare to competing agents in any area. Show factual evidence verified from Property Finder that states you are the agent attracting most customers and closing most transactions. This gives you the leverage to win the instruction, and might even give the seller the confidence to advertise with you exclusively.

Property Finder has developed an exciting new app that gives real estate agents everything they need to do their job efficiently – and it fits right in their pocket

Close Deals Faster Than Ever Before

Now you have a seller and a buyer. You know the area inside and out, and know exactly the price these types of properties go for. The seller is afraid to lose money on their investment, having bought the property four years ago and the market currently dropping. They are understandably reluctant to sell at a lower price. Meanwhile, the buyer is looking to make a great deal and wants to make an offer below market price.

Real estate agents state that price negotiations are some of the most challenging aspects of their job. When do you push or hold back? How do you attain credibility and trust with your clients when advising them during this process? For buyers and sellers their biggest anxieties are also around price – “Am I getting a good deal or is the agent’s advice blurred by an upcoming commission cheque?”

The Price Finder tool on Lead Tracker takes the subjectivity out of the discussion. You can find details on all recent transactions in Dubai, verified by the government. You can also see how prices have developed over time and with one tap share data with your clients over WhatsApp or email. It empowers agents in building trust with their clients and giving the transparency they need to come to an agreement both seller and buyer is happy with.

With the launch of Lead Tracker we found agents embracing the product faster than any other launch before and has for many become ingrained in their lives.

Why Do Agents Recommend Lead Tracker?

Lead Tracker is one of the most useful apps I’ve ever come across. It’s great when you are having a busy day and have got a lot of meetings and calls; you can go to the app and keep track of all the details. It helps you keep on top of your work and provide the best service to your clients.
Ryan Hudson, Assistant Branch Manager at Allsopp and Allsopp.

Nowadays our mobile phone is our best friend, our secretary and our relative, so it’s very common for agents to use apps. However, it’s difficult to use many different applications for different tasks. Lead Tracker has all the tools together and linked to each other, which is very helpful for real estate agents to manage our time in the best possible way.
Marina Berdnikova, One Broker Group Real Estate.

If you are not utilising Lead Tracker you will fall behind and give other brokers the opportunity to close deals before you. Get it in your life and you cannot lose as a broker in Dubai,
Riccardo Scala, Sales Consultant for haus & haus.